Volunteer fire · EMS · Dispatch

For the people
behind the call.

Personalized everyday apparel for first responders and the families who love them. Your department, your name, your connection—made personal.

Personalization included. Free shipping on carts over $50.

Backline & Co. hero

Started by a former volunteer firefighter. Built around family.

Personal means personalNo extra charge for your text.

We stand behind the printFree reprints for damage or misprints.

01 / Everyday connection

A little station.
A lot of home.

Comfort for the shift change, the school run, and the coffee after a long night. Original designs for volunteer fire, EMS, and dispatch—with room for the whole family.

Find your everyday favorite
01

Layers that feel like home

Gildan hoodies and crewnecks for cooler days. Add your department and last name as printed text.

02

Your off-duty essentials

Comfort Colors tees and Yupoong dad hats. Easy everyday pieces with original fire, EMS, and headset-inspired designs.

03

A name worth carrying

Personalized 11 oz mugs, plus a sticker three-pack to add to your order. Small gifts with a familiar connection.

02 / Choose your piece

Everyday favorites, made yours.

Browse all products

For your crew. For your family.

Find the piece that feels like you.

Choose a design, add your department and last name where available, and leave the printing and shipping to us.

Shop Backline & Co.