Our story

About Backline & Co.

Backline & Co. was started by a former volunteer firefighter for the families back at the station. We make everyday apparel and gifts for volunteer firefighters, EMTs, paramedics, 911 dispatchers, and the people who love them.

A connection you can wear

Our hats, hoodies, crewnecks, Comfort Colors tees, and mugs feature original designs inspired by fire, EMS, dispatch, and family life. Add your department name and last name to eligible pieces with no extra personalization charge. Personalization is text only; we do not reproduce real department logos or seals.

Made for your order

Our products are printed and shipped by Printful. Each personalized piece is made for your order, rather than pulled from a shelf.

We stand behind the print

Misprints and damaged items are reprinted free with a photo, with no return required. We offer 30-day refunds otherwise. Visit our return policy for details, or our FAQ for help with your order.